Buffalo Wild Wings Fandamentals

For March Madness, Buffalo Wild Wings wanted to introduce its popular TV character, Coach, to audiences in the digital space.

To further the story of Coach, and enhance the audience's tournament experience, we created a multichannel interactive campaign that centered on him doing what he does best: teaching lessons and running drills. We called it Fandamentals.

The cornerstone of the campaign was the responsive Fandamentals website. The site featured a series of short instructional videos in which Coach teaches how to make the most of the tourney. The videos were contextually released on the site, and on B-Dubs social properties, at relevant points in the tournament. Finally, mobile ads served a game where Coach tested how well fans could follow hoops action across screens – putting his lessons to use.

Visit Archived Site: http://www.buffalowildwings.com/en/fandamentals-retired/

Fandamentals Responsive Site

Fandamentals Responsive Site

Fandamentals Rich Media Mobile Ads. Left Side- Countdown to a March Madness game near you, available at Buffalo Wild Wings. Right Side - Promotional mobile takeovers.

Fandamentals Rich Media Mobile Ads. Left Side- Countdown to a March Madness game near you, available at Buffalo Wild Wings. Right Side - Promotional mobile takeovers.

Mobile Rich Media Fandamentals Ad Game

Mobile Rich Media Fandamentals Ad Game

 

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