Buffalo Wild Wings - Unseen Force

In sports culture, Buffalo Wild Wings is frequently referenced following strange, game-extending events. It began with TV spots in which a B-Dubs bartender hits a button that causes a game to go to overtime so fans can stay longer. From there, sports media and fans began to tie B-Dubs to real-life events in social media.

To extend this story in digital, we created a pair of videos that feature NFL star Jamaal Charles being interviewed about Buffalo Wild Wings’ role in his touchdown that forced the game into overtime.

The videos take on a realistic feel, and lack typical branding, to suggest found footage as fans encounter them online.