Long believers in the power of unique brand spaces, Jordan conceived the Jordan Hangar: an invite-only space host to exhibitions, product “true trials,” and release parties.
Prior to the hangar opening, the brand tasked us with designing an interactive experience to connect the environment to Jordan.com. We pondered how to drive traffic to Jordan.com in an organic way. No sign-up, no social authentication, just straight cart views.
The solution: create an interactive lookbook experience that enhances the attendees’ normal shopping behaviors.
The connected experience enabled attendees to explore the details of each collection from every angle via simple gestures. From there, attendees could shop the collection on their mobile device and share exclusive assets of the new gear to social media.