With heritage brands very much in Vogue, footwear maker Minnetonka Moccasin was seeing its handcrafted goods regularly featured in the social feeds of fashionable Millennials. Problem was, the brand wasn't talking to this audience, and their ecommerce experience wasn't meeting expectations.
Our team identified the behaviors of the audience and saw an opportunity to create an ecommerce experience centered on shoppable social content. Pairing real user content with look book and blog features, users are guided through a completely shoppable, inspiring site that tells a consistent brand story. The experience recognizes Minnetonka’s advocates, inviting them to continuously share their stories.
Visit Site: MinnetonkaMoccasin.com