Nike Drew League
The Drew League is the greatest summer basketball league in the world. In its second year as title sponsor of Drew League, Nike tapped us to elevate the digital experience for a rapidly growing fan base. Because not everyone can attend, and the games aren’t televised, we needed to create a solution that gave fans a courtside experience.
Knowing this audience accesses the internet primarily through mobile, we created a mobile-first site showcasing The Drew through striking imagery and up-to-the-minute social chatter.
If you’re not in Compton this summer, don’t miss a dunk or celebrity sighting at DrewLeague.com.