swoosh.jpg
 
 

Pep Talk

Turning an NBA meme into a work of art

 
 

CHALLENGE

When the Warriors took on the Trail Blazers in the first round of the 2017 NBA playoffs, there was a moment when Draymond Green tapped Kevin Durant’s chest and shared some passionate words of wisdom. Twitter turned the footage into a meme, and we decided to capitalize on these real-time reactions.

 
kd-painting.jpg
 

IDEA

Immortalize the famous Draymond Green + Kevin Durant pep talk meme moment in a large acrylic on canvas painting by artist Shawn Barber. We commissioned the painting and delivered it to the players in 48 hours with a note saying, "Second round. Same story. Flip the switch, squad."

 
kd-painting-reaction.jpg
 

RESULTS

Green + Durant loved the painting, and the Warriors shared the moment on Twitter. Our meme painting got picked up by channels like SBNation, Bleacher Report, USA Today, etc.

 
kd-painting-detail.jpg