Nike Outpost

Every summer, elite high school athletes ascend to the dizzying heights of Mammoth Lakes, CA to train at "the global altitude destination for runners." Nike Outpost, a premium retail space-cum-clubhouse located in Mammoth Village, is an opportunity for athletes to explore the newest advancements in technology in-store and on-trail. To elevate the trailing experience, we created an interactive lookbook for athletes to explore the recently launched Trail Running collection. The lookbook also enabled athletes to share their shoe of choice with friends and family through a personalized email.