Pearson's Candy Parade Float

When Pearson's Candy Company asked us to design a parade float for the halloween capital of the world, we went to the experts - kids. At the School of Engineering and Arts in Golden Valley, MN, the kids each drew their ideal halloween parade float. We then combined the best ideas from each into a single float. In a parade that receives more applications for participation than it can approve, a float made by the children, for the children, gained the attentions and appetites of thousands.