Red Baron: Team Pizza
Football season is a key time of year for pizza sales. But while Red Baron's audience enjoys game day gatherings, they aren't hardcore fans. Enter #TeamPizza. The season-long social campaign celebrates the game day ritual of gathering over pizza, regardless of one's allegiance or level of fandom.
From introducing the team with a fight song to giving away gear to geographically recruiting fans, #TeamPizza built a following throughout the season. While other brands forced their way into football conversation, Red Baron built a community around the thing everyone loves about Sundays: eating pizza together.