Is Space Beast?
Teen dudes are still discovering who they are. With this in mind, we built a social following from little more than a logo and the tagline, Feed the Beast. With the term “beast” as a stand-in for something that’s totally frickin’ sweet, we focused our social efforts on emerging platforms Snapchat and Tumblr, investigating new topics weekly with the question: Is This Beast?
In an effort to answer the question: Is Space Beast?, SQUATCH launched a weather ballon more than 120,000 feet above the Earth to capture the world's first-ever native Snapchat Story from outer space.
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