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Be The Match, a nonprofit on the frontlines of curing cancer through bone marrow transplantation, was facing a critical business problem: its registry was lacking the biologically ideal donor type: males ages 18 to 24. In order to better serve those facing life-threatening diseases and save lives, the organization tapped space150 as AOR in May 2016.

However, this was no easy task. Men 18-24 are historically hard to reach, and most had never heard of Be The Match and had a lack of understanding of what marrow donation is and entails. Moreover, the brand had never embarked on a digital effort of this size. Our goal was threefold: reach our target audience, engage this audience in ad units and on-site, and generate conversions from account setup to completed online registrations. 


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Parenting is messy, but most brands don’t acknowledge the struggle. Red Baron wanted to connect authentically with modern families at mealtime. Drawing on real struggles from mom-fluencers and stories from parents at our agency, we introduced a new brand character for the more than 40-year-old, iconic pizza brand: The Baroness.

The integrated campaign featured real-time social, TV, web and digital media, along with influencer and PR. The result was lifted the brand, drove purchase, and created a new advocate for families at mealtime.