Xcel Energy - This is How Videos
Saving energy is a simple undertaking that doesn’t always seem so easy. When Xcel Energy tasked us with teaching the public how to save energy and money on their energy bill, we asked ourselves, “What’s the best way to teach anybody how to save energy with their own two hands?”
The answer: Make it easy, keep it simple and always celebrate.
This Is How is a series of visually driven how-to videos that make energy efficiency accessible to everyone with just a few changes around the house. Each video tells its story with step-by-step instructions and ends with a celebration, because saving energy is a self-five worthy endeavor. These videos played on custom Xcel Energy Kiosks placed in the how-to sections of public libraries.